Call To Action Button for Facebook

A Product Hit: With Facebook moving to limiting Facebook posts seen in the newsfeed unless businesses are paying for posts, it was a welcome sight to see the new “Call To Action” for Facebook pages.

If you have a Facebook page, the button option is rolling out now and will show up on your page automatically for you to set up.

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Select the “Call To Action” that best suits your page or need.

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Decide if you’re sending your fans to a website or app

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To the right of your Facebook page, you will be able to monitor how often your “Call To Action” button has been clicked weekly.

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I only wish they had a “Donate Now” option, as so many charities rely on Facebook, but perhaps that’s to come!  This is a great start to helping Facebook pages for business or pleasure offer their fans more options for engagement.

Social media is good for business, even yours!

 

Your Story Here  writing service (416) 912-2610

Your Story Here
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(416) 912-2610

 Contrary to what naysayers may nay-say, social media is not a passing fad populated by farming games and notices about what your high school classmates or favourite celebrity had for lunch. In reality, social media is transforming the way many sectors do business, because unlike traditional marketing that pumps out a message in one direction only, social media fosters active two-way communication between business and customer. Successful marketing strategies now depend heavily on those connections, and on the reputation you build for yourself and your business online.

 

Despite the power of social media to bring business and customer together, a Ipsos Reid survey released at the end of February noted that only 41% of Canadian small businesses have a dedicated website for promoting their enterprise, and only 39% use social media.

Seems to me, many small businesses are missing the boat.

You are in your business for some very good reasons. That means you have a story to tell, possibly many stories, about your enterprise or brand or project. Social media (whether Facebook, Twitter, LinkedIn, YouTube, Pinterest, blogs or one of the many other “platforms”) offers you excellent outlets for sharing those stories, so that customers can feel a connection with you.

As you are exploring options for getting started, do keep a couple of things in mind.

Not every “platform” is right for every company, and it’s not uncommon for some people get overwhelmed when first starting out, by thinking they need to have accounts everywhere.  Better to start small and build than to take on too much all at once and give up within a month.  It’s true that social media takes time to maintain, but it doesn’t have to take a lot of time; even 10-15 minutes a day can be enough to keep your presence fresh with your online community and potential customers.
Social media is about people talking to people, and people doing business with people. There can be a lot of jargon in the field, and it can be off-putting to a lot of people. You can ignore the jargon, and in fact, you would be making the Internet a nicer place if you did.  Some words are helpful for reminding us what social media is about: connection, communication, community-building.  Ignore all the nonsense of gurus and ninjas and buzzwords: just be yourself, because your personal voice is what matters on your sites.
Keep your online reputation in the hands of someone level-headed and experienced. We’ve seen some pretty spectacular disasters when business owners didn’t pay attention to what’s happening online.  Maybe your sister-in-law’s nephew is a wiz at World of Warcraft and seems to know social media because he tweets all day; that doesn’t mean he will be able to respond with calm maturity when one of your customers wants to discuss in problem with you online (and they will, and that’s a good thing).

Above all, interact.  That’s where the “social” part comes in.  Without the interactions, it’s just old-school marketing, putting out a message and hoping someone pays attention. Start a discussion. Invite feedback. Offer expertise.  Comment constructively on posts. Share information from other people’s posts that you find interesting.  Ask questions.  Answer queries. These social interactions humanize you with your customers.  And a well-maintained online presence can give you an edge over your competition, who might still be lagging behind.

Lisa Nabieszko is a professional writer, editor, and online communications strategist. As the owner of  Your Story Here – Social Media Made Simple, her goal is to help businesses use social media in the way that makes the most sense for them, and to help craft engaging online content for regular people.  She can be reached at hellolisa@yourstoryhere.ca.

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Walking the beat of social media

stop-bully-logoSadly, we live in a world where people are frightened to be themselves; girls try to be someone they aren’t to fit in, guys will beat someone up to show how “cool” they are, and those with a different sexual preference can’t be open about their sexuality because some person may make their life a living hell. 

Ugly, fat, geek and so much more, I heard it all growing up myself. I was bullied, and in turn, I was a bully to try and take the focus off of me. I grew up in a time, 43 years ago, where there wasn’t social media. Facebook and Twitter creators weren’t even born yet. I’m thankful for that. I couldn’t imagine being in a world where words can spread like wildfire in moments to so many, and devastate lives in a heartbeat.

Yes, I’m happy with who I am today; I’ll admit, there are still times when people point out a fault, and suddenly, I’m that 7 year old girl in the school yard  being bullied because I was different. 

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Today we are fortunate to have many unsung heroes, walking the beat of social media, who help those who are victims of bullying in the social world. I had the pleasure of spending some time with Constable Scott Mills. He has the heart of a lion when it comes to bullying online and helping kids end the torment; yet has the soul of a lamb which resonates in his kind words and passion to bring change.

Scott and a team of 280 officers are the social media watchdogs for Toronto Police Services. The unit is the force behind the TPS departments’ social media networking. Since 2004, Constable Mills has been the key player and pioneer who is moving this lifeline forward for so many.

So how does Toronto Policing benefit having this program? The simple premise behind TPS’ social media networking is this:
Imagine for a moment your loved one is being bullied. Let’s keep in mind, what happens in the school yard, in the neighbourhood, at the mall, will more often than not, find its way to that loved ones social media page. Bullies feel invincible behind their computer, and generally think nothing of upping the bully factor when sitting behind a screen. Any person being bullied can now reach out to Constable Mills (@graffitibmxcop) and friend them. Voila, a post or two from a Toronto officer is sure to bring a hush to any bully out there. If that isn’t enough incentive, simply having this connection to a social media top cop can assist you in having a lifeline to the Toronto Police Services; if a bully wants to roll the dice and harass to the point of what constitutes criminal harassment, they may soon find a police officer knocking at their door, and may very well face the harsh consequence that may bring.

Bullying needs to end … period! It’s time we all say ”You can be who you are. You will be safe and accepted.” 

The sad reality is that 160,000 children skip school every day because they fear being attacked or intimidated by other students. Not in your family? Children don’t always turn to family members to tell us that they have been bullied.

How to spot the signs of bullying:
1. physical injuries like unexplained bruises and scratches
2. reluctance to go to school
3. lower academic performance
4. moodiness, withdrawal, tension and tears after school 
5. talk of hating school
6. refusal to discuss what’s happening at school
7. bed wetting, altered sleep patterns or having nightmares
8. changes in eating habits (such as loss of appetite or overeating)
9. major changes in relationships and friendships with others
10. getting into trouble more often, and acting out

Obviously these signs can also point to many other issues. So how do you find out if bullying is the reason for your child’s changes in behaviour? You need to talk to your child and try to encourage them to open up about what’s happening. Many kids who are being bullied will not voluntarily talk to their peers about what’s happening. They will need some coaxing and to feel that they are being understood in order to reveal what they’re going through. 

So, please, take a moment to talk to your kids. Talk to them about their day, talk to them about bullying, talk to them about Constable Mills and his presence out there in the cyber world, just take a moment and talk.

Protect your online legacy

(NC)—What happens to your digital assets when you pass away? The management of virtual estates, including online properties such as email accounts, blogs, social media accounts and other web-based services, is a new and emerging field of law. In Canada, there are currently no specific laws related to virtual estates, although there are some consumer protection laws that could be applied.

It may seem daunting to map out your digital footprint (especially if you are a heavy e-commerce or social media user) but a few practical questions can help you get started and ensure your online property is protected:

• Which types of digital assets do you possess? Virtual assets can be divided into three categories: First, accounts with virtual property such as music, movies and photos; second, accounts with real currency such as online bank accounts, online payment tools, and paid music downloads or video streaming services; and third, accounts with personal information such as social media sites and online gaming accounts.

• Where are your accounts located? Create a list of all of the online accounts you hold.

• How can an executor or estate trustee access your accounts?

“It is important to save information about your virtual estate in a way that can be safely and securely passed on to an executor or estate trustee when that time comes,” says Ray Leclair, vice president of public affairs at LAWPRO. “A lawyer can advise on strategies to manage and pass on your online properties.”

When choosing an estate trustee or executor, it might be in your best interest to choose someone who is comfortable with technology – especially if you have an extensive digital presence such as a small e-business or a blog that generates income. Be sure to provide detailed instructions for your executor on how you want these assets dealt with. Speaking with a lawyer about your digital assets and having these items included in your will or power of attorney documents can help simplify the potentially complex and confusing transfer of your virtual estate, and also help to safeguard your digital legacy.